MY ROLE

I was responsible for the UX design of the micro-site. Working closely with senior copywriters and the leadership team, I translated key research points, company insights, and employee stories into a clear and engaging digital experience. My focus was on structuring the content into intuitive sections such as:

• How We Did It (our process for planning and implementing the shift)
• About TUX Creative House (introducing our agency)
• Resources (recommended readings, links, and communication guides)
• Our Stories (how employees are using their Fridays for personal growth and creativity)
• Where We Are Now (our KPIs, results, and next steps)

I also integrated shareable features that allowed users to easily send the website to employees, stakeholders, or decision-makers, helping spread the idea to other companies.

CHALLENGES

One of the biggest challenges was starting with only scattered research notes, sticky notes, and long-form copy without a clear direction for the website’s structure. I had to distill this information into a logical, user-friendly skeleton that could both educate and inspire. By carefully organizing the content into thematic sections and creating a clear user flow, I transformed raw information into a cohesive and accessible micro-site that effectively conveyed both the data and the human stories behind the initiative.

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